Graphics designers have gotten a bad rep over the years because most people think that they have made a “profession” out of something that most people can do in their own homes with a paper, crayons or paint software on their computers. For business owners, the services of a professional graphic design can be very important. Here are a few reasons why hiring the services of professionals like Portland or graphic design can be crucial to your business’ growth.
1. They know what they are doing
Graphic design is a vast discipline. It requires restraint, knowledge, a professional degree and a whole lot of experience for graphic designers to make a name for themselves in this industry. Just like marketing, graphic design too is a specialty area and these professionals really know what they are doing. Outfits like Portland web development know the ins and outs of the business and hiring them will allow you to simply sit back and have every aspect of your business’ visual representation done and done well. They know what colors work best with your line of business, how customers from a target demographic respond to particular fonts, how to create a logo that will create brand recognition and how the layout of your website can affect the audience’s perception of your business.
2. Your knowledge of MS Paint and Photoshop will only take you so far
Even if you are quite adept at using imaging software like MS paint and Adobe Photoshop, you will never have the kind of finesse that a professional graphic designer would have in the field. Also, graphic design isn’t about simply creating the company logo; it basically covers every visual representation of your business. Sometimes, a graphic design would even use the paint scheme that your flagship store uses to create your webpage and social media pages and then repeat the same across your branding. Amateurs would probably need to take a professional graphic design course themselves to master the art before you can get the same kind of results. So why not save yourself the trouble and hire a professional?
3. Graphic design affects every visual aspect of your business
We really cannot stress this enough but every aspect of your business is affected by graphic design. If you don’t believe this notion, you should try walking into your nearest McDonald’s outlet. Focus on the layout of the color, the positioning of the giant “M” symbol throughout the restaurant’s layout. See how the same colors are repeated across the interior and décor, pay more attention to why Ronald McDonald looks the way he does, look at every bit of print and letter on the packaging of the takeaway and even look at the uniforms of the employees at the restaurant. Visit the company’s website and see how it is laid out and what colors it uses – they all seem to “match”. And this “matching” itself allows very common everyday colors to instantly make you think of the fast food chain whenever or wherever you see them. A graphic design basically does the same thing for your business.
4. It would be more cost effective than a DIY
When you hire the services of a professional graphic design firm like Website design portland or, you get to have every aspect of the visual representation of your company like logos, company colors, branding, typeface etc. done within a given time limit. This may be more cost effective than putting in weeks’ worth of man-hours yourself into such projects.